Is It Still Blue Is For Boys and Pink is for Girls? #SOL19 Day 13/31

I am once again participating in the Slice of Life Story Challenge for the month of March.  This is the fourth year I have joined the community of writers over at Two Writing Teachers in taking up this challenge of writing for 31 consecutive days.  I know it will be hard work but the growth will be immeasurable. Follow along!

 Is It Still Blue is for Boys and Pink is for Girls?

Last weekend my oldest grandson made the announcement that he was officially wearing big boy pants.  His parents had taken him shopping to pick out a few pair of underwear to celebrate the milestone.  Of course we all clapped and cheered at this big accomplishment.

The conversation quickly took a controversial turn when my daughter angrily told us of the selections of designs for boys vs. girls.  My daughter Julie informed us that G. really wanted a pair of Moana underwear, but they only had them for girls.  G. loves Moana, and so do I.  When Disney created a strong female heroine that didn’t need a certain prince charming to rescue her, I applauded.  But when the announcement of no Moana underwear for boys came through, I wanted to take my applause back.  Of course the entire family began searching on their phones to make sure this issue was just an isolated case of not being in stock at that chain store, to no avail.  Our searches revealed plenty of superheroes, ninjas, trains, cars, and Legos. But No Moana for boys!

I applaud the clothing manufacturers for providing my granddaughter with clothing that are emblazoned with graphics traditionally reserved for boys: trucks, dinosaurs, and even planets.  So why wouldn’t they do the same for boys?  I’m left lamenting…

Why don’t they make Moana underwear for boys?

6 Replies to “Is It Still Blue Is For Boys and Pink is for Girls? #SOL19 Day 13/31”

  1. You are so right: what is available to children does so much to reinforce this gender-divide. We all need to speak up when we see this happening. Thanks for the reminder!

  2. You raise an interesting double-standard here on the part of Disney marketing. Your post has me thinking about how gender-based stereotypes and cultural imagery are reinforced by big corporate entities. I like Melanie’s idea: maybe your grandson and you could compose a letter? Thanks for sharing this.

  3. Imagine the discussions
    at the table about
    the underwear dilemma —

    about sales
    and kids
    and movies and
    marketing

    when all we want
    is for our children
    to be happy, to have
    choices, to be brave

    in the ways of the world

    — Kevin, leaving a poem as comment to your post, in appreciation and echoing your frustration with gender and color and pigeon-holing our kids

  4. Have you ever watched Kelly Boland’s video where she writes a letter to Legos about their lack of appreciation for what girls want? You could do the same with your grandchildren. Take some action!

    And—good for your grandson! Major milestone!

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